My role included executing impactful full-funnel email marketing initiatives at Provider Choice and HeyHubble. From promoting gated content to webinars and implementing lead nurturing, the strategy achieved heightened engagement and successful webinars and campaigns, contributing to ongoing participant support.

Leading a video-first strategy at Provider Choice, I aimed to personalise interactions through informative videos about tools.

This project at Provider Choice involved revamping web pages for free NDIS online tools that the business offers, focusing on clarity and accessibility.

At Intuit QuickBooks, my role involved crafting informative 'how-to videos' for the Australian market. From addressing common challenges to showcasing product updates, the videos targeted accountants and small-medium business owners.

With the BAE podcast, we dove into the first-generation Black experience in Australia. Our trio, Ida, Shetu, and myself, aimed to provide a space for Black women to relax, feel heard, and be inspired.

As an Events Producer, I helped produce immersive experiences for Snapchat at key events. Each event garnered significant engagement, from a successful AR 'house' at SXSW Sydney to celebrating Wear it Purple Day and a c-suite immersive presentation event in India.