The Snap Dispatch: Snapchat for-business newsletter

While at Snapchat, one of my focuses was curating and managing a monthly B2B advertising newsletter. Delving into research, I sourced relevant content, spotlighting ad campaigns and team achievements. Crafting compelling narratives and integrating positive Snapchat news, I ensured a personalised and immersive experience using Snapchat features. The result? Increased engagement, a growing subscriber base, and positive feedback, reinforcing Snapchat's impact in B2B advertising.

Key Responsibilities:

1. Content Sourcing:

• I delved into thorough research and curated relevant content, spotlighting ad campaigns and their quantifiable results.

• I crafted spotlights on team members, highlighting their achievements and contributions to successful campaigns.

• Positive news stories involving Snapchat were integrated to underscore the platform’s impact on the B2B advertising landscape.

1. Writing and Creativity:

• Crafting compelling narratives around ad campaigns, offering insights into successful strategies.

• I personally spotlighted team members’ achievements and contributions, showcasing the talent driving our successful endeavours.

• Integrating positive news stories related to Snapchat was a personal touch to reinforce the platform’s relevance in B2B advertising.

1. Distribution Strategy:

• I utilised Snapchat’s features, such as Stories, Discover, and Snap Ads, for a personalised and immersive experience.

• Repurposing content for other platforms, email newsletters, and the company’s website was part of my strategy to broaden reach.

Implementation:

1. Content Strategy:

• I conducted analyses and presented ad campaigns and their tangible results to provide actionable insights for our B2B audience.

• The spotlight on team members was a personal touch, humanising the brand and emphasising the expertise behind our successful endeavours.

• Integrating positive news stories involving Snapchat was also done to showcase the platform’s positive influence on our industry. 

1. Creative Elements:

• Integration of visually appealing graphics, gifs, and short video snippets was personally overseen to enhance the storytelling experience.

• I highlighted product features visually engagingly to educate and excite our audience.

• Fun lenses and trends were incorporated to infuse an element of entertainment into our newsletter.

1. Distribution Channels:

• I ensured exclusive distribution to important B2B customers within large, high-profile companies, including direct businesses and top agencies.

Results:

1. Increased Engagement:

• Positive feedback and increased engagement metrics, including views, shares, and interactions, reflected the success of my personalised approach.

• Notable growth in the subscriber base indicated the newsletter’s resonance with our target audience.

1. Positive Feedback:

• I received appreciation from the sales team and B2B communities for valuable insights, visually appealing content, and the overall quality of the newsletter.

• Recognition of team accomplishments through member spotlights fostered a positive brand image.

My journey with this monthly B2B advertising newsletter on Snapchat was marked by a hands-on approach to content creation, creative implementation, and targeted distribution. The exclusive focus on significant B2B customers from large, high-profile companies showcased my commitment to building solid relationships within the industry. Continuous analysis and adaptation were my ongoing commitment to sustain and amplify the newsletter’s success within the dynamic landscape of B2B advertising.