Snapchat Case Studies
Crafting concise case studies on Snapchat's 'For Business' website for medium-sized businesses was a project I enjoyed working on. I refined advertising strategies into engaging narratives, managed end-to-end case study publication, and implemented a distribution plan. The outcome was heightened engagement, positive feedback, and expanded reach, showcasing Snapchat's effectiveness for medium-sized businesses in the digital advertising landscape.
Key Responsibilities:
Copywriting:
Refined advertising strategies into engaging narratives, emphasising the unique features of Snapchat’s ads platform.
Publishing:
Managed end-to-end case study publication on Snapchat’s ‘For Business’ website, ensuring alignment with brand messaging and values.
Distribution:
Implemented a distribution plan, sharing 1-page case studies with businesses and media through various channels.
Implementation:
Copywriting:
Focused on key elements such as campaign objectives, targeting strategies, and innovative use of Snapchat’s features and results.
Publishing:
Ensured visual appeal with infographics and key metrics, maintaining adherence to brand guidelines.
Distribution:
Utilised Snapchat’s advertising channels and other platforms to effectively reach and engage the target audience.
Results:
Increased Engagement:
Case studies garnered heightened engagement, providing practical insights for businesses leveraging Snapchat’s platform.
Positive Feedback:
Received positive feedback from the target audience, affirming the platform’s efficacy for medium-sized businesses.
Expanded Reach:
Strategic distribution expanded reach beyond Snapchat, attracting attention from businesses seeking successful advertising solutions.
Crafting, publishing, and distributing concise case studies on Snapchat’s ‘For Business’ website successfully showcased the platform’s effectiveness for medium-sized businesses. Positive feedback and increased engagement underscored the project’s success, and ongoing adaptation to industry trends will be crucial for sustained impact in the dynamic digital advertising landscape.
